• Email audit of current setup
• Strategy for onboarding automations
• Strategy for ongoing automations
• Strategy for AB testing and ad-hoc campaigns
• Segmentation strategy and execution
• Design of templates
• Copywriting for templates and automations
• Developer Brief for Drupal integration
• Upskilling in-house team

• In-house team saving 2-3h every week with the new setup
• Improved open rates
• Improved click rates
• Increased amount of profiles upgraded through the onboarding automation

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