Sphero RVR
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Client Objectives
Sphero wanted to launch a new product to a global market. The plan was to generate 300,000 USD in pre-orders in 30days to fund the first batch of products being made, and overall drive brand awareness through the product launch
Nuuk Strategy
- Lead Generation
- Email strategy
- Email setup
- Email automations
- Email Design and Copywriting
- Email optimization
- PPC
Results
Generated 1,006,252 USD in product sales (3453 individual sales transactions). Generated a list of people interested in the product of over 100,000 users that client can reuse when product is ready to be shipped (once all pre-orders are fullfilled). Drove increase in brand searches online and press/influencer mentions due to the campaign for this product.
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