Client Objectives
Create a highly conversion optimized ecommerce website, and then generate revenues from email marketing for the e-commerce store.
Nuuk Strategy
- Shopify store design
- Shopify store setup
- Shopify store optimization
- Monthly email content strategy
- Automated flows for abandoned carts
- Automated welcome flows for subscribers
- Design and copywriting of all monthly campaigns
- Setup and execution of all monthly campaigns
- Tracking and reporting
Results
Frazy Cups average ecommerce conversion rate is at 2% and Frazy Bottles on 3.5%, which are both above average for the industry. Both pages also perform faster than the competition, which is a helpful driver for conversions.
Email automations are driving 7% of all ecommerce revenues and email marketing campaigns are driving a further 8%, totalling at 15% of all ecommerce revenues being driven by the email efforts. This is also contributing to a high % of return customers, which averages at 25% every month.