Credit card mockups

Client Objectives

Create a highly conversion optimized ecommerce website, and then generate revenues from email marketing for the e-commerce store.

Nuuk Strategy

  • Shopify store design
  • Shopify store setup
  • Shopify store optimization
  • Monthly email content strategy
  • Automated flows for abandoned carts
  • Automated welcome flows for subscribers
  • Design and copywriting of all monthly campaigns
  • Setup and execution of all monthly campaigns
  • Tracking and reporting

Results

Frazy Cups average ecommerce conversion rate is at 2% and Frazy Bottles on 3.5%, which are both above average for the industry. Both pages also perform faster than the competition, which is a helpful driver for conversions.

Email automations are driving 7% of all ecommerce revenues and email marketing campaigns are driving a further 8%, totalling at 15% of all ecommerce revenues being driven by the email efforts. This is also contributing to a high % of return customers, which averages at 25% every month.