How To Connect Data Points With Revenue

    By | March 23rd, 2016|Categories: Measuring Success For Start-ups, Online Analytics|Tags: , , , , , |

    In this post we will focus on how to connect data points with your Revenue. As already observed in the Data attribution post, cookie reporting is not precise enough to fully understand [...]

    What is Data Attribution and How Start-ups Use It

    By | March 16th, 2016|Categories: Measuring Success For Start-ups, Online Analytics|

    The customer journey to conversion is increasingly complex. On this journey, customers can interact with many different platforms and ads. Most advertisers, however, give full credit for the conversion to the last click. In doing [...]

    Measuring Success For Start-ups

    By | March 10th, 2016|Categories: Measuring Success For Start-ups, Online Analytics|Tags: , , , |

    Measuring success for start-ups is one of the most challenging tasks as they have very little data and touch points to rely on from the past, which separates them from more established companies. Going [...]

    Measuring The Quality Of Traffic

    By | March 10th, 2016|Categories: Measuring Success For Start-ups, Online Analytics|Tags: , , , , |

    Generally there are two stages in which the quality of traffic is measured. In the first stage, micro, and the second stage, macro, conversions or signals are measured to determine the quality of traffic [...]