Online Analytics

/Online Analytics

Why To Look Beyond Clicks and Conversions

By | May 5th, 2016|Digital Marketing, Online Analytics|

Looking back 5 years I can still remember how discussions went with advertisers and how the focus revolved around clicks and impressions. Google Search was in the pinnacle era and it seemed everyone starting this kind of advertising had positive ROI no matter what the traffic was that they gathered. Then slowly Google Analytics was [...]

5 Most Common Mistakes in Google Analytics Settings

By | April 27th, 2016|Online Analytics|

Setting up a Google Analytics account is the first step to approaching Digital analytics in a insightful manner. In a sense one could say it is laying down the grounds for success. In this short post we would like to share our 5 step checklist to setting up Google Analytics account/property/view, based on the mistakes we [...]

Top 5 Reports To Use in Google Analytics

By | April 20th, 2016|Online Analytics|

One of the main most memorable quotes coming from a data driven environment I can remember is: “If you can measure it, you can manage it.” Finding out it comes from Drucker it really does not surprise me. The bigger surprise I see in the quote is how strongly it is lately applied in Digital [...]

How To Connect Data Points With Revenue

By | March 23rd, 2016|Measuring Success For Start-ups, Online Analytics|

In this post we will focus on how to connect data points with your Revenue. As already observed in the Data attribution post, cookie reporting is not precise enough to fully understand the impact of your marketing spend. Observing some Think with Google data from 2014 we can see the reasons why. [...]

What is Data Attribution and How Start-ups Use It

By | March 16th, 2016|Measuring Success For Start-ups, Online Analytics|

The customer journey to conversion is increasingly complex. On this journey, customers can interact with many different platforms and ads. Most advertisers, however, give full credit for the conversion to the last click. In doing so, they undervalue other pivotal touch points in the customer journey. Attribution helps to better understand the contribution of each [...]

Measuring Success For Start-ups

By | March 10th, 2016|Measuring Success For Start-ups, Online Analytics|

Measuring success for start-ups is one of the most challenging tasks as they have very little data and touch points to rely on from the past, which separates them from more established companies. Going through typical objectives often the following are highlighted when tracking the success of the start-up and their performance. Start-up/Industry specific [...]

Measuring The Quality Of Traffic

By | March 10th, 2016|Measuring Success For Start-ups, Online Analytics|

Generally there are two stages in which the quality of traffic is measured. In the first stage, micro, and the second stage, macro, conversions or signals are measured to determine the quality of traffic that are then aggregated or segmented to answer the question: “How successful are we?” Micro indicators Micro indicators are performance [...]