Measuring Success For Start-ups

/Measuring Success For Start-ups

Black Swans and Start-ups

By | April 13th, 2016|Measuring Success For Start-ups|

You are reading this title and probably thinking to yourself, what do start-ups have to do with birds? Even so, out of all birds, why black swans and probably if you are not from Australia: “Do black swans even exist!?” But let me stop you right there. We are not going to be talking about [...]

How Location Impacts Success

By | April 7th, 2016|Digital Marketing, Measuring Success For Start-ups|

In the previous posts we have seen basic objectives of start-ups and how they track their success through the KPIs. What I would like to touch here is how this differs per country. More often than not the main question for startups becomes “Which markets they should focus on and what are the reasons to [...]

How To Connect Data Points With Revenue

By | March 23rd, 2016|Measuring Success For Start-ups, Online Analytics|

In this post we will focus on how to connect data points with your Revenue. As already observed in the Data attribution post, cookie reporting is not precise enough to fully understand the impact of your marketing spend. Observing some Think with Google data from 2014 we can see the reasons why. [...]

What is Data Attribution and How Start-ups Use It

By | March 16th, 2016|Measuring Success For Start-ups, Online Analytics|

The customer journey to conversion is increasingly complex. On this journey, customers can interact with many different platforms and ads. Most advertisers, however, give full credit for the conversion to the last click. In doing so, they undervalue other pivotal touch points in the customer journey. Attribution helps to better understand the contribution of each [...]

Measuring Success For Start-ups

By | March 10th, 2016|Measuring Success For Start-ups, Online Analytics|

Measuring success for start-ups is one of the most challenging tasks as they have very little data and touch points to rely on from the past, which separates them from more established companies. Going through typical objectives often the following are highlighted when tracking the success of the start-up and their performance. Start-up/Industry specific [...]

Measuring The Quality Of Traffic

By | March 10th, 2016|Measuring Success For Start-ups, Online Analytics|

Generally there are two stages in which the quality of traffic is measured. In the first stage, micro, and the second stage, macro, conversions or signals are measured to determine the quality of traffic that are then aggregated or segmented to answer the question: “How successful are we?” Micro indicators Micro indicators are performance [...]