Digital Marketing

/Digital Marketing

How To Benchmark Your Online Marketing – Tools

By | June 9th, 2016|Digital Marketing|

We have been busy testing and trying out lots of different online tools that can help you benchmark your online marketing. Or at least get some insights into what your competitors are doing and how, so it makes it easier to benchmark your marketing efforts. In this post, we will list all the useful benchmarking tools [...]

How To Create A Website That Works: Marketer’s Perspective

By | May 19th, 2016|Digital Marketing|

We all know website design takes skill, time and a lot of effort from different teams: developers, UX designers, marketing team and executive team. In the end the website represents your brand and is the face of the company, quite literally. But still, majority of people still forget what their website’s main purpose actually is. [...]

How To Create Banner Ads: Marketer’s Perspective

By | May 12th, 2016|Digital Marketing|

When we brief designers on banner requirements, they seem to always be focusing on the specs and the beauty of the design, but they don’t usually think about the goal of the banner ads, what we want to achieve with them and how to implement that into the design. It is not their job and [...]

Why To Look Beyond Clicks and Conversions

By | May 5th, 2016|Digital Marketing, Online Analytics|

Looking back 5 years I can still remember how discussions went with advertisers and how the focus revolved around clicks and impressions. Google Search was in the pinnacle era and it seemed everyone starting this kind of advertising had positive ROI no matter what the traffic was that they gathered. Then slowly Google Analytics was [...]

How Location Impacts Success

By | April 7th, 2016|Digital Marketing, Measuring Success For Start-ups|

In the previous posts we have seen basic objectives of start-ups and how they track their success through the KPIs. What I would like to touch here is how this differs per country. More often than not the main question for startups becomes “Which markets they should focus on and what are the reasons to [...]

5 Mistakes Start-ups Do

By | February 23rd, 2016|Crowdfunding, Digital Marketing|

We compiled a list of 5 most common mistakes we see start-ups do when it comes to digital marketing. 1. Planning What we notice is that generally start-ups forget to include digital strategy in their plans. They mostly focus on the product and the service, which is great. But if no one knows about [...]