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So far Nuuk Digital has created 17 blog entries.

The Rise Of Social Robots

By | April 1st, 2016|Coming Soon, Cool Products, Crowdfunding|

We have been on the lookout for cool products for quite some time and we started noticing a big rise of social robots everywhere - Kickstarter, Indiegogo, VC reports, etc. As we love everything tech, we wanted to share a list of all the robots we have discovered so far, with their height, availability and [...]

European Search Awards – Shortlisted

By | March 25th, 2016|Awards and Updates|

We are super happy to announce, that we were shortlisted for the European Search Awards 2016 under the category best PPC Campaign. This is specifically for achievements in Paid-per-Click strategy and execution and focuses on concrete results displayed to the judging panel. We need to thank our client Chipolo for supporting our entry and for being a [...]

How To Connect Data Points With Revenue

By | March 23rd, 2016|Measuring Success For Start-ups, Online Analytics|

In this post we will focus on how to connect data points with your Revenue. As already observed in the Data attribution post, cookie reporting is not precise enough to fully understand the impact of your marketing spend. Observing some Think with Google data from 2014 we can see the reasons why. [...]

What is Data Attribution and How Start-ups Use It

By | March 16th, 2016|Measuring Success For Start-ups, Online Analytics|

The customer journey to conversion is increasingly complex. On this journey, customers can interact with many different platforms and ads. Most advertisers, however, give full credit for the conversion to the last click. In doing so, they undervalue other pivotal touch points in the customer journey. Attribution helps to better understand the contribution of each [...]

Measuring Success For Start-ups

By | March 10th, 2016|Measuring Success For Start-ups, Online Analytics|

Measuring success for start-ups is one of the most challenging tasks as they have very little data and touch points to rely on from the past, which separates them from more established companies. Going through typical objectives often the following are highlighted when tracking the success of the start-up and their performance. Start-up/Industry specific [...]

Measuring The Quality Of Traffic

By | March 10th, 2016|Measuring Success For Start-ups, Online Analytics|

Generally there are two stages in which the quality of traffic is measured. In the first stage, micro, and the second stage, macro, conversions or signals are measured to determine the quality of traffic that are then aggregated or segmented to answer the question: “How successful are we?” Micro indicators Micro indicators are performance [...]

5 Mistakes Start-ups Do

By | February 23rd, 2016|Crowdfunding, Digital Marketing|

We compiled a list of 5 most common mistakes we see start-ups do when it comes to digital marketing. 1. Planning What we notice is that generally start-ups forget to include digital strategy in their plans. They mostly focus on the product and the service, which is great. But if no one knows about [...]