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So far Nuuk Digital has created 17 blog entries.

How To Benchmark Your Online Marketing – Tools

By | June 9th, 2016|Digital Marketing|

We have been busy testing and trying out lots of different online tools that can help you benchmark your online marketing. Or at least get some insights into what your competitors are doing and how, so it makes it easier to benchmark your marketing efforts. In this post, we will list all the useful benchmarking tools [...]

How To Create A Website That Works: Marketer’s Perspective

By | May 19th, 2016|Digital Marketing|

We all know website design takes skill, time and a lot of effort from different teams: developers, UX designers, marketing team and executive team. In the end the website represents your brand and is the face of the company, quite literally. But still, majority of people still forget what their website’s main purpose actually is. [...]

How To Create Banner Ads: Marketer’s Perspective

By | May 12th, 2016|Digital Marketing|

When we brief designers on banner requirements, they seem to always be focusing on the specs and the beauty of the design, but they don’t usually think about the goal of the banner ads, what we want to achieve with them and how to implement that into the design. It is not their job and [...]

Why To Look Beyond Clicks and Conversions

By | May 5th, 2016|Digital Marketing, Online Analytics|

Looking back 5 years I can still remember how discussions went with advertisers and how the focus revolved around clicks and impressions. Google Search was in the pinnacle era and it seemed everyone starting this kind of advertising had positive ROI no matter what the traffic was that they gathered. Then slowly Google Analytics was [...]

Nuuk is Nominated for Drum Search Awards

By | May 4th, 2016|Awards and Updates|

We are very happy and proud to share another great news: we are nominated for The Drum Search Awards 2016 for the Best PPC Campaign for Consumer Products. We are honoured to be nominated for our work with Chipolo and to be in great company with some bigger names like Samsung and Tesco. Keep your fingers crossed until [...]

5 Most Common Mistakes in Google Analytics Settings

By | April 27th, 2016|Online Analytics|

Setting up a Google Analytics account is the first step to approaching Digital analytics in a insightful manner. In a sense one could say it is laying down the grounds for success. In this short post we would like to share our 5 step checklist to setting up Google Analytics account/property/view, based on the mistakes we [...]

Top 5 Reports To Use in Google Analytics

By | April 20th, 2016|Online Analytics|

One of the main most memorable quotes coming from a data driven environment I can remember is: “If you can measure it, you can manage it.” Finding out it comes from Drucker it really does not surprise me. The bigger surprise I see in the quote is how strongly it is lately applied in Digital [...]

Black Swans and Start-ups

By | April 13th, 2016|Measuring Success For Start-ups|

You are reading this title and probably thinking to yourself, what do start-ups have to do with birds? Even so, out of all birds, why black swans and probably if you are not from Australia: “Do black swans even exist!?” But let me stop you right there. We are not going to be talking about [...]

How Location Impacts Success

By | April 7th, 2016|Digital Marketing, Measuring Success For Start-ups|

In the previous posts we have seen basic objectives of start-ups and how they track their success through the KPIs. What I would like to touch here is how this differs per country. More often than not the main question for startups becomes “Which markets they should focus on and what are the reasons to [...]

Air Loungers – Original or Not

By | April 5th, 2016|Coming Soon, Cool Products, Crowdfunding|

In the flood of different crowdfunding campaigns and online shops, it is sometimes difficult to recognize products, that are actually already on the market but are not doing the best marketing and people are not aware they exist. Lots of times we notice a crowdfunding campaign and think: Wow, we NEED THIS! Then we do some [...]