In the flood of different crowdfunding campaigns and online shops, it is sometimes difficult to recognize products, that are actually already on the market but are not doing the best marketing and people are not aware they exist. Lots of times we notice a crowdfunding campaign and think: Wow, we NEED THIS! Then we do some research and find look-a-like or basically same products on other websites that are actually ready and shipping worldwide. Something similar happened when we first saw Kaisr Original’s campaign on Indiegogo.
Kaisr Original has raised over 1.7M dollars in less than a month’s time and still has 17 days left on their campaign (at time of publishing). Impressive. And yes, we wanted it too. Until we found 2 other products, which are very similar and shipping sooner and we got a little confused. Wind Pouch and Lamzac by FatBoy look basically the same. They all come in a pouch, they all come in several colors, they all have the same basic feature: inflate with a simple woosh. But there are differences in size, color selection and some extra features. We prepared the comparison below:
Indiegogo Early Bird price: $84 + shipping
Expected Shipping Date: May 2016
Available for: Worldwide
Colour options: 8 (so far)
Weight: 1.3kg (2.8 Lbs)
Blown-up Dimenssions: 225 x 95 cm (88.5 x 37.4 inches)
FB Page Likes: 11.9 k
Nuuk Pro’s: Cool extra features, Great marketing video!
Website price: $74.95 + shipping
Expected Shipping Date: April 8th 2016
Available for: USA, Canada, Mexico
Colour options: 4
Weight: 1.1 kg (2.5 Lbs)
Blown-up Dimenssions: 220 x 70 cm (86.4 x 27.6 inches)
FB Page Likes: 0.5 k
Nuuk Pro’s: Shipping Now
Website price: $80 + shipping
Expected Shipping Date: End of May 2016, FB page suggests US and UK already shipping, Check website for more precise details
Available for: Worldwide
Colour options: 6
Weight: 1.2 kg (2.6 Lbs)
Blown-up Dimenssions: 200 x 90 cm (79 x 35 inches)
FB Page Likes: 235k
Nuuk Pro’s: Coming from a verified and established source fatboy, Big community of followers
From what we see here, Kaisr Original does have an edge with the variety of cool and hip colours and is the biggest when inflated, which is a good quality to have. It also has some additional features that you don’t really need, but might help to sway you their way (bottle opener, phone pocket, can pocket, etc.). The question remains though, who is really #theoriginal and how digital marketing will play a role in the market share distribution. So far, Lamzac’s community will be hard to reach with 235k following on FB. Let’s see how this one rolls out by the end of summer 2016.
Update 7th April: The only company that reached out to us after posting this article is Lamzac, explaining they are the original since 2010! We were glad they reached out so we can help you support original ideas.